• Explore fundamental principles of corporate strategy, including the difficulties of coordinating strategy in a growth market
• Develop intuition for product marketing concepts including competitive dynamics and market saturation
• Introduce the dynamic connections between a product, its market, and its competitors
Participants take the role of top management of B & B Enterprises; they are responsible for marketing, pricing, and capacity expansion decisions to maximize their cumulative profit over the next 40 quarters. Participants face a simulated competitor whose pricing, marketing, and capacity expansion strategies are unknown.
Students take the role of top management of B & B Enterprises, a fictitious firm based on a variety of real cases. The game begins as a new product is launched. Students are responsible for marketing, pricing, and capacity expansion decisions to maximize their cumulative profit over the next 40 quarters.
Students take the role of top management of B & B Enterprises, a fictitious firm based on a variety of real cases. The game begins as a new product is launched. Students are responsible for marketing, pricing, and capacity expansion decisions to maximize their cumulative profit over the next 40 quarters.
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