Capstone: Business Simulation –Product Launch

• Explore fundamental principles of corporate strategy, including the difficulties of coordinating strategy in a growth market
• Develop intuition for product marketing concepts including competitive dynamics and market saturation
• Introduce the dynamic connections between a product, its market, and its competitors

Participants take the role of top management of B & B Enterprises; they are responsible for marketing, pricing, and capacity expansion decisions to maximize their cumulative profit over the next 40 quarters. Participants face a simulated competitor whose pricing, marketing, and capacity expansion strategies are unknown.

Students take the role of top management of B & B Enterprises, a fictitious firm based on a variety of real cases. The game begins as a new product is launched. Students are responsible for marketing, pricing, and capacity expansion decisions to maximize their cumulative profit over the next 40 quarters.

Students take the role of top management of B & B Enterprises, a fictitious firm based on a variety of real cases. The game begins as a new product is launched. Students are responsible for marketing, pricing, and capacity expansion decisions to maximize their cumulative profit over the next 40 quarters.

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Program Facts

220,000+ training hours since 2002,3000+ participants in 7 cities all over Egypt,120+ companies sponsored their top talents from 10+ industries Our trainers are practitioners who bring their expertise to the learning environment; this guarantees that all courses are practical and to-the-point. You will gain skills that you can apply the next day in the office thus increasing your performance and boosting your competitiveness.