Learn the sales management know-how that will enable you to develop, implement, monitor and evaluate strategic sales plans.
This module is 24 hours consists of 6 sessions * 4 hours each
Understanding the Sales Management Challenge
• Introduction to Sales Management
• The Personal Selling Process
• The sales function’s impact on the firm’s value chain
• Aligning a firm’s sales strategy in a multi-channel environment
Leadership and Strategic Marketing Sales Forecasting
• Leadership and the sales executive
• Strategic Planning and the Marketing Management Process
• Analyzing Customers and Markets: B2B Sales and CRM
Understanding the Sales Management Challenge and Leadership and Strategic Marketing Sales Forecasting
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