This course provides participants with an introduction to the role of marketing and the process involved in developing a marketing plan for a new product.
Topics covered include marketing functions, product development, channels of distribution, market segmentation, pricing policies, product life cycle, and promotional activities.
Marketing Strategies helps in implementing effective marketing.
This course is 24 hours consists of 8 sessions * 3 hours each
Upon successful completion of the course, you will be awarded a certificate of achievement and transcript with 24 hours with 21 PDU pproved by (PMI)®.
(PMI, PMP, PMBOK are registered marks of the Project Management Institute, Inc)
• Introduction to Marketing
• Marketing Planning and Research
• Segmentation, Targeting and Positioning
• Marketing Mix: Product
• Marketing Mix: Price and Place
• Marketing Mix: Promotion
Marketing is not just selling or advertising. It is a rigorous, disciplined science that applies a reasoned framework to the selection of target markets and the optimization of marketing decisions.Market leadership necessitates sound knowledge of the marketing environment, targeted segments and marketing mix strategies and decisions.
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