This workshop equips managers with vital strategic planning skills, including environmental scanning, SWOT analysis, and strategy formulation. They learn how to assess business situations and apply strategic planning tools through case studies and company-specific challenges. Moreover, the hotel simulation provides practical application in real-world scenarios.
Strategic Management Process
Environmental scanning and SWOT Analysis
Setting long and short-term objectives
Strategy Formulation & Implementation
Corporate, Business & Functional Strategies
Strategic Control
- Use PESTEL model to analyze external macro-environmental forces.
- Apply Porter’s 5 forces model to analyze industry’s landscape.
- Conduct SWOT analysis integrating environmental scan findings.
- Develop vision/mission statements & long-term objectives.
- Use Strategy analysis tools to discover strategic options.
- Develop functional strategies aligned with corporate strategy.
- Define and create KPIs for corporate and functional objectives.
Workshop Duration: 2days – 16 hours
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