CME Module 2: Developing Product and Branding Strategies

Understand your consumers’ buying behavior and develop effective product and branding strategies.

This module is 30 hours consists of 10 sessions * 3 hours each

Building Strong Brands

• Creating Brand Equity
• Crafting the Brand Position
• Competitive Dynamics

Shaping the Market

• Setting Product Strategy
• Designing and Managing Services
• Developing Pricing Strategies and Programs

Building strong brands and shaping the market


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Program Facts

430,000+ training hours since 2002,6000+ participants in 7 cities all over Egypt,220+ companies sponsored their top talents from 10+ industries Our trainers are practitioners who bring their expertise to the learning environment; this guarantees that all courses are practical and to-the-point. You will gain skills that you can apply the next day in the office thus increasing your performance and boosting your competitiveness.