Develop Communication, Pricing and Channeling strategies, Implementing and Control Marketing Programs.
This module is 30 hours consists of 10 sessions * 3 hours each
Delivering Value
• Designing and Managing Integrated Marketing
• Managing Retailing, Wholesaling, and Logistics
Communicating Value
• Designing and Managing Integrated Marketing Communications
• Managing Mass Communications: Advertising, Sales Promotion, Events and Experiences and Public Relations
• Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
Creating Successful Long-Term Growth
• Introducing New Market Offerings
• Tapping into Global Markets
• Managing a Holistic Marketing Organization
Delivering and Communicating value and creating successful long-term growth
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